Taking little steps to improve the world

With Up'Swing, I wanted to commit myself to an ethical, sustainable, cruelty-free and respectful fashion for kids.

The future depends a lot on the vision of the world we pass on the little ones. They build their own vision in every day-to-day action, like playing and dressing up.

Here, you will find sustainable shoes and clothing for your kids, because children learn more from the example we give them than from the words we tell them. To guide children towards a smart sustainable consumption, it is important to surround them with smart sustainable things. That’s why, here you will find good quality unisex basics, from vegan sneakers to 100% organic cotton sweater. We select each item very carefully based on its production process: Up'Swing only accepts products that are kind to humans, to animals and to our planet.

Up'Swing shoes are made from recycled or plant-based materials, meaning that they are 100% cruelty-free vegan shoes approved by Peta. The clothes are GOTS, Oeko Tex and Fair Wear Foundation labelled, in addition to being stuffed with love thanks to the great artist Pascale Salmon's drawings.

Founding Up'Swing, I wanted to help parents share their dreams of a kinder world with their children, so the little ones can build on these dreams later on.

"Upswing" is a synonym for improvement, and I chose this name because I do believe that each and every little step can upswing the world.


"It is not our job to toughen children up to face a cruel and heartless world. It is our job to raise children who will make the world a little less cruel and heartless."

- L.R. Knost


Thank you for joining the community who thinks that we can change the world thanks to the kids' little steps! You can unsubscribe at any moment, just by telling us.

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